In 2016, I was tasked with mapping out Oribe’s FW marketing efforts. What emerged was an ambassador squad that included Paloma Elsesser, Jade Kendle, Lyn Slater, Sonya Esman and Deepica Mutyala. Together they starred in a custom video and photo shoot. In addition to the ambassador squad, the program consisted of custom content creation, management of their socials channels, ad spend, and influencer marketing.